1. Culture Different approaches, definitions, cultural dimensions (Hofstede, Trompenaars, E. T. Hall) 2. Intercultural differences Differences in cultures, their analysis, specificity for communication behaviour, comparison of norms and customs 3. Communication Importance, functioning, types of communication 4. Verbal and nonverbal communication Styles, registers, paralanguage, proxemics, haptics, olfactics, physical appearance and dress, chronemics 5. Development of languages Languages in the world, their development, English as the Lingua franca, knowledge of foreign languages, CEFR (Common European Framework of Reference for Languages) 6. Issues of intercultural communication Greeting, salutation, addressing people, introducing yourself and others, use of names and titles, possible and inappropriate topics for small talks 7. Barriers to intercultural communication Attitude, perception, cultural differences, stereotypes, interpretation 8. Intercultural competences, cross-cultural communication styles Practical applications in intercultural business communication, direct, indirect, personal style, contextual style, instrumental messages 9. International personal correspondence Applying for a job, covering letter, writing a CV, congratulation, condolence, thank you letters, notice 10. Intercultural management Evaluation of different approaches, human resources management 11. Intercultural training Forms, content, target, skill-building, specificity 12. International business correspondence Types of business letters, inquiry, offer, order, costing, invoicing, complaint, apologies, claims, remittance 13. Cross-cultural management Organizational culture versus international context, entrepreneurial leadership 14. Revision, test
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BRUNET-THORTON, R. Introduction to Cross-cultural Management. Praha, Oeconomica, 2010, ISBN 978-80-245-1683-7..
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O'CONNOR, P., PILBEAM, A., SCOTT-BARRETT, F. Negotiating. London, Longman, 2005, ISBN 0-582-06443-0..
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SPENCER-OATEY, H. FRANKLIN, P. Intercultural Interaction. London, Palgrave Macmillan, 2009, ISBN 978-1-4039-8631-3..
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