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Lecturer(s)
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Charvát Jakub, Mgr. Ph.D.
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Course content
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Schedule: 1. introduction to the course 2. the media environment transformation 3. socio-economic and political factors of the political communication evolution 3. colonization of politics by media: mediatization of politics 4. three ages of political communication 5. the fourth age of political communication? 6. media functions to politics and society 7. modernization of political communication 8. selected phenomena of contemporary political communication (permanent campaign, personalization, Americanization, etc.) 9. negative campaigning and its political consequences 10. wag the dog: spin doctoring and political PR 11. political campaigning and web 2.0 12. social networks and political communication 13. political communication and campaigning in the Czech Republic 14. final colloqium
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Learning activities and teaching methods
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unspecified, unspecified, unspecified
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Learning outcomes
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The course focuses on the basic presentation of political communication, political campaigning and political marketing, both in the historical and theoretical perspective, and the prevailing current phenomena, such as permanent campaigning, negative campaigning, or spin-doctoring and political PR, and their implications for the political process and the wider public. Last but not least, the discussion will focus on the use of Web 2.0 and new media in the most recent political communication.
orientation in the political communication and campaigning environment analysis of scientific text critical thinking ability to identify manipulative and persuasive behaviour in political communication
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Prerequisites
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Media and Politics
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Assessment methods and criteria
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unspecified
Any activity proving the fulfillment of continuous reading is part of the final score. For obtaining the credits it is required to obtain at least 6 points out of 10 possible, which can be obtained as follows: 1) submission of 3 polemical / critical essays on the given texts (critical interpretation / technical polemics with a text in the range of 2 to 3 NS), for each essay up to 2 points can be obtained; 2) activity at lectures, inter alia verifying fulfillment of reading given texts on individual lectures and orientation in current events in media-political events (max. 4 points). Texts to be discussed in the essays: up to 19/03/2023: Blumler, Jay G. a Kavanagh, Dennis: The Third Age of Political Communication: Influences and Features (http://www.communicationcache.com/uploads/1/0/8/8/10887248/the_third_age_of_political_communication-_influences_and_features.pdf) up to 09/04/2023: Strömbäck, Jesper - Four Phases of Mediatization: An Analysis of the Mediatization of Politics (https://www.researchgate.net/publication/254096831_Four_Phases_of_Mediatization_An_Analysis_of_the_Mediatization_of_Politics) up to 30/04/2023: Charvát, Jakub a Charvátová, Denisa: Hlídací pes na vodítku, aneb média v éře spin doctors (https://www.researchgate.net/publication/278848563_Hlidaci_pes_na_voditku_aneb_media_v_ere_spin_doctors)
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Recommended literature
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Cabada, L., Charvát, J., Stulík, O. Současná komparativní politologie: klíčové koncepty. 2015. ISBN 978-80-7380-577-7.
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Eibl, O., Chytilek, R., Matušková, A. Teorie a metody politického marketingu. Brno, 2012. ISBN 978-80-7325-281-6.
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Gregor, M., Vejvodová, P. a kol. Nejlepší kniha o fake news, dezinformacích a manipulacích!!!. Brno, 2018. ISBN 978-80-264-1805-4.
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Jirák, J., Říchová, B. Politická komunikace a média. Praha: Karolinum, 2000.
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Křeček, J. Politická komunikace. Praha: GRADA.
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LEES-MARSHMENT, Jennifer, CONLEY, Brian, ELDER, Edward, PETTITT, Robint, RAYNAULD, Vincent, TURCOTTE, André. Political marketing. Londýn, 2019. ISBN 9780815353225.
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