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Lecturer(s)
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Minářová Markéta, Mgr. et Mgr. Ph.D.
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Course content
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1. Introduction to the study of public opinion 2. Theoretical approaches to the formation and transformation of public opinion 3. Political socialization and attitude formation 4. Media, agenda-setting, and framing 5. Political communication and persuasion 6. Measuring public opinion I: Fundamentals and methodology 7. Measuring Public Opinion II: Data Interpretation and Survey Limitations 8. The Spiral of Silence as a Manifestation of Public Opinion 9. Polarization of Society and the Dynamics of Conflicting Opinions 10. Public Opinion and Elections 11. Public Opinion and Political Decision-Making 12. Manipulation, Disinformation, and Psychological Effects in Politics
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Learning activities and teaching methods
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unspecified, unspecified, unspecified
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Learning outcomes
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The aim of the course is to familiarize students with the relationship between political processes and the formation of public opinion. The course explains how political attitudes are formed and changed, and how they are influenced by the media and the social environment. Students will gain an overview of the main theoretical approaches and basic methods of measuring public opinion. The course emphasizes the importance of public opinion for democratic decision-making and the strategies of political actors.
Students will understand the main theories of public opinion formation and will be able to explain how social, political, and media factors influence political attitudes. Students will be able to critically assess public opinion polls, recognize their limitations and possible sources of bias, and correctly interpret their results. Students will be able to explain the role of public opinion in political decision-making. Students will strengthen their critical thinking skills in evaluating information, media messages, and political arguments.
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Prerequisites
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None.
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Assessment methods and criteria
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unspecified
To successfully complete the course, students are required to submit a seminar paper of 8 to 10 standard pages and pass an exam.
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Recommended literature
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Cohen, B. C. The Press and Foreign Policy. Princeton: Princeton University Press, 1963.
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Dearing, J. W. - Rogeres, E. M. Agenda-Setting. Thousand Oaks ? London ? New Delhi: Sage, 2009.
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Hurtíková, H. Framing televizního zpravodajství a jeho účinek na formování politických postojů veřejnosti. Případová studie pádu vlády Mirka Topolánka v roce 2009. Brno: Centrum pro studium demokracie a kultury, 2016.
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Kalvas, F. Politická agenda. In: Agenda-setting: teoretické přístupy, s. 63-74.. Praha: Sociologický ústav AV, 2008.
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Kunczik, M. Základy masové komunikace. Praha: Karolinum, nakladatelství UK, 1995.
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Lippmann, W. Veřejné mínění. Praha. 2015.
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McCombs, Maxwell. Agenda setting : nastolování agendy: masová média a veřejné mínění. Praha, 2009.
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Mcquail, D. Úvod do teorie masové komunikace.. Praha: Portál, 1999.
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